• Now in Android 98. Gemini Pro Google AI SDK Google AI… by Murat Yener Android Developers Jan 2024

    Updated: 2024-01-26 22:42:08
    , , , Open in app Sign up Sign in Write Sign up Sign in Now in Android 98 Gemini Pro Google AI SDK Google AI Studio Cast Rust and more Murat Yener  Follow Published in Android Developers  5 min read  1 day ago Listen Share Welcome to Now in Android , the first installment for 2024 of your ongoing guide to what†s new and notable in the world of Android development . In this article we†ll cover Gemini Pro Google AI SDK Google AI Studio Cast Rust and . more Most of the content of this post is available in the form of a video or podcast so feel free to watch or listen rather than read on . Or do all three to help you remember There won†t be a quiz . Gemini Pro Google AI SDK and Google AI Studio ðŸ Following the announcement of developer access to the on-device multimodal Gemini Nano

  • Apple to Developers Heads I win tails you lose part 3 Mobile Dev Memo by Eric Seufert Apple to Devel

    Updated: 2024-01-26 14:10:19
    : , : , MDM Content Greatest Hits Quantitative Marketing Managing Growth Teams Ethics of Advertising Lifetime Customer Value LTV Freemium Subscribe to MDM Pro QuantMar MDM Newsletter MDM Slack Team Freemium Economics Book MDM Podcast About Contact Apple to Developers : Heads I win , tails you lose part 3 Published on January 26, 2024 by Eric Benjamin Seufert Apple yesterday published its long-awaited guidance around its compliance with the Digital Markets Act DMA in the European Union . I have written extensively about the DMA and its sister legislation , the Digital Services Act DSA since they were both passed in 2022 : see this podcast episode for a deep-dive on both . The DMA was designed to stimulate market competition across the digital landscape by imposing restrictions on so-called

  • Netflix Q4 2023 earnings UCAN ARPU increase revenue and subscriber beat Mobile Dev Memo by Eric Seuf

    Updated: 2024-01-25 21:00:45
    : , : , MDM Content Greatest Hits Quantitative Marketing Managing Growth Teams Ethics of Advertising Lifetime Customer Value LTV Freemium Subscribe to MDM Pro QuantMar MDM Newsletter MDM Slack Team Freemium Economics Book MDM Podcast About Contact Netflix Q4 2023 earnings : UCAN ARPU increase , revenue and subscriber beat Published on January 24, 2024 by Eric Benjamin Seufert Netflix announced its Q4 2023 earnings results yesterday , beating estimates on both subscriber and revenue growth : Netflix's subscriber growth continued its trend following the introduction of the ad-supported tier in Q4 2022 and the company's password-sharing crackdown in the US the global rollout of which was staged by geography in Q2 2023. Notably , the company's This content is only available to subscribers If

  • Apple's problematic 7-day app-to-web attribution window Mobile Dev Memo by Eric Seufert Apple's prob

    Updated: 2024-01-25 21:00:44
    MDM Content Greatest Hits Quantitative Marketing Managing Growth Teams Ethics of Advertising Lifetime Customer Value LTV Freemium Subscribe to MDM Pro QuantMar MDM Newsletter MDM Slack Team Freemium Economics Book MDM Podcast About Contact Apple’s problematic 7-day app-to-web attribution window Published on January 24, 2024 by Eric Benjamin Seufert Ben Thompson makes an astute observation in his coverage of Apple's new rules around app-to-web purchases in the US following the Supreme Court's decision to not hear Apple's appeal in the Epic Games v . Apple case : The 7-day attribution period is pretty aggressive , and gets closer to the worst-case scenario I described above . Now not This content is only available to subscribers If you are already a subscriber , please log in to view this

  • Podcast Optimizing ad spend against LTV with Eran Friendinger Mobile Dev Memo by Eric Seufert Podcas

    Updated: 2024-01-25 21:00:43
    : : MDM Content Greatest Hits Quantitative Marketing Managing Growth Teams Ethics of Advertising Lifetime Customer Value LTV Freemium Subscribe to MDM Pro QuantMar MDM Newsletter MDM Slack Team Freemium Economics Book MDM Podcast About Contact Podcast : Optimizing ad spend against LTV with Eran Friendinger Published on January 24, 2024 by Eric Benjamin Seufert My guest on this week’s episode is ⁠ Eran Friendinger ⁠ the CTO and Co-Founder of ⁠Voyantis⁠ an advertising optimization platform that calculates user-level predicted LTV in real time for targeting and conversion . improvements The topic of our discussion is conversion optimization and customer lifetime value . Among other topics , we talk : about The primary pitfalls that marketing teams encounter when building LTV models

  • Cookie deprecation in Chrome who is impacted Mobile Dev Memo by Eric Seufert Cookie deprecation in C

    Updated: 2024-01-18 08:11:59
    : : MDM Content Greatest Hits Quantitative Marketing Managing Growth Teams Ethics of Advertising Lifetime Customer Value LTV Freemium Subscribe to MDM Pro QuantMar MDM Newsletter MDM Slack Team Freemium Economics Book MDM Podcast About Contact Cookie deprecation in Chrome : who is impacted Published on January 17, 2024 by Eric Benjamin Seufert Google began restricting third-party cookies for 1 of Chrome users on January 4th and intends to deprecate cookies for all Chrome users starting from Q3 of this year . Google's plans related to cookie deprecation have been known for some time : Google announced this policy in 2019 and has delayed its implementation twice . While deprecation is This content is only available to subscribers If you are already a subscriber , please log in to view this

  • Podcast The future of device fingerprinting with David Philippson Mobile Dev Memo by Eric Seufert Po

    Updated: 2024-01-18 08:11:59
    : : MDM Content Greatest Hits Quantitative Marketing Managing Growth Teams Ethics of Advertising Lifetime Customer Value LTV Freemium Subscribe to MDM Pro QuantMar MDM Newsletter MDM Slack Team Freemium Economics Book MDM Podcast About Contact Podcast : The future of device fingerprinting with David Philippson Published on January 17, 2024 by Eric Benjamin Seufert My guest on this week’s episode of the Mobile Dev Memo podcast is David Philippson David is the CEO of Dataseat a mobile DSP that uses contextual signals for targeting and which was acquired by the Verve Group in 2022. Before Dataseat , David was the founder of AdX , the first mobile attribution . platform I originally invited David to the podcast to discuss the significance of the soon-to-be-released iOS privacy features that

  • Podcast Looking forward to 2024 in mobile gaming with Matthew Kanterman Mobile Dev Memo by Eric Seuf

    Updated: 2024-01-11 03:55:51
    : : MDM Content Greatest Hits Quantitative Marketing Managing Growth Teams Ethics of Advertising Lifetime Customer Value LTV Freemium Subscribe to MDM Pro QuantMar MDM Newsletter MDM Slack Team Freemium Economics Book MDM Podcast About Contact Podcast : Looking forward to 2024 in mobile gaming with Matthew Kanterman Published on January 10, 2024 by Eric Benjamin Seufert My guest on this episode of the Mobile Dev Memo podcast is Matthew Kanterman a respected gaming analyst who spent 8 years at Bloomberg covering companies in the interactive entertainment space , and who also spent time at Roundhill Investments covering the . Metaverse I invited Matthew onto the podcast to consider the prospects for mobile gaming in 2024. In the episode , among other things , Matt and I discuss : Alternative

  • London Happy Hour January 22nd Mobile Dev Memo by Eric Seufert London Happy Hour January 22nd Mobile

    Updated: 2024-01-11 03:55:51
    , , MDM Content Greatest Hits Quantitative Marketing Managing Growth Teams Ethics of Advertising Lifetime Customer Value LTV Freemium Subscribe to MDM Pro QuantMar MDM Newsletter MDM Slack Team Freemium Economics Book MDM Podcast About Contact London Happy Hour , January 22nd Published on January 9, 2024 by Eric Benjamin Seufert Mobile Dev Memo is hosting a happy hour in London on January 22nd . Registration for the event can be found here Note that , due to capacity , it may not be possible to offer a ticket to everyone who . registers Subscribe to the Newsletter The MDM newsletter is sent out every Monday Heracles Heracles helps consumer technology and media companies reach massive audiences through strategy consulting , deep analysis , and marketing technology . Follow MDM Mobile Dev

  • 2024 predictions for mobile marketing Mobile Dev Memo by Eric Seufert 2024 predictions for mobile ma

    Updated: 2024-01-03 21:38:09
    MDM Content Greatest Hits Quantitative Marketing Managing Growth Teams Ethics of Advertising Lifetime Customer Value LTV Freemium Subscribe to MDM Pro QuantMar MDM Newsletter MDM Slack Team Freemium Economics Book MDM Podcast About Contact 2024 predictions for mobile marketing Published on January 3, 2024 by Eric Benjamin Seufert I have published year-ahead prediction posts , for both the mobile gaming market and the practice of mobile marketing , since 2013. I haven't always posted on both topics every year : for instance , I covered gaming last year but not marketing . On the value of taking the time to formulate predictions , last year , in my mobile gaming This content is only available to subscribers If you are already a subscriber , please log in to view this content . If you are not

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